Cookie Policy
At Nuviora, we use cookies and similar tracking technologies to enhance your browsing experience, understand how you interact with our website, and deliver personalized content and advertisements. This Cookie Policy explains what cookies are, how we use them, and your choices regarding their use. By continuing to use our website, you consent to our use of cookies as described in this policy.
What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They contain information about your browsing activity and preferences. Cookies are widely used by websites to improve user experience, remember login information, track analytics, and serve targeted advertisements. Each cookie has an expiration date, after which it is automatically deleted from your device.
Cookies serve several important functions. They help websites recognize returning visitors, maintain session information, remember your preferences and settings, analyze website traffic patterns, and personalize content based on your interests. Without cookies, websites would need to ask you to log in repeatedly and would not be able to remember your preferences during future visits.
It is important to note that cookies cannot execute code, deliver viruses, or access your personal information stored elsewhere on your computer. They are passive files that store only information you have provided or that reflects your browsing choices.
Types of Cookies We Use
Essential Cookies
Essential cookies are necessary for the website to function properly. They enable you to navigate the site, access secure areas, and use core features such as shopping cart functionality, checkout processes, and account authentication. These cookies are required for the website to operate and cannot be disabled without compromising functionality. Examples include session cookies that maintain your login status and security tokens that protect against unauthorized access.
Performance and Analytics Cookies
Performance cookies collect information about how you use our website, including which pages you visit, how long you spend on each page, which links you click, and any errors you encounter. This data helps us understand user behavior patterns, identify technical issues, and optimize website performance. We use tools like Google Analytics to gather and analyze this information. These cookies do not identify you personally but help us improve your overall browsing experience.
Functional Cookies
Functional cookies remember your preferences and choices to provide a more personalized experience. They store information such as your preferred language, currency, font size, and other customization settings. These cookies enable the website to recognize you as a returning visitor and recall your previous selections, eliminating the need to reconfigure your preferences on each visit. They enhance usability and make your interactions with our site more convenient.
Marketing and Advertising Cookies
Marketing cookies track your browsing habits across websites to build a profile of your interests and preferences. This information is used to deliver targeted advertisements that are more relevant to you. We use cookies from advertising partners and social media platforms to measure the effectiveness of our marketing campaigns, track conversions, and understand which advertisements drive traffic to our site. These cookies may be set by third-party advertising networks and are subject to their privacy policies.
Third-Party Cookies
Third-party cookies are set by domains other than the one you are visiting. These are commonly used for advertising, analytics, and social media integration. For example, when you see a "Share on Facebook" button, Facebook may place a cookie on your device. Similarly, advertising networks may use cookies to track your activity across multiple websites. While we do not control third-party cookies, we work with trusted partners and encourage you to review their privacy policies to understand how they use your data.
How We Use Cookies
We use cookies for a variety of purposes to enhance your experience on the Nuviora website and improve our services. Here are the primary ways we utilize cookies:
- • Authentication and Security: We use cookies to verify your identity when you log into your account, maintain your session while you browse, and protect against unauthorized access and fraudulent activities.
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- • Preference Storage: We remember your language preference, currency selection, notification settings, and other customization choices to provide a consistent experience across visits.
- • Website Analytics: Cookies help us understand how visitors use our website, which pages are most popular, how long users stay on each page, and where they encounter issues. This data guides our website improvements.
- • Advertising and Marketing: We use cookies to deliver advertisements tailored to your interests, measure the success of our marketing campaigns, and understand which promotional efforts drive customer acquisition.
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Cookie Duration and Expiration
Cookies have different lifespans depending on their purpose. Understanding cookie duration helps you manage your privacy preferences effectively.
Session Cookies
Session cookies are temporary and exist only while you are actively browsing the website. They are automatically deleted when you close your browser. These cookies are essential for maintaining your login status and shopping cart during your visit. They do not persist after your browsing session ends.
Persistent Cookies
Persistent cookies remain on your device for a specified period, ranging from days to years. They continue to function even after you close your browser. These cookies are used for remembering preferences, tracking analytics, and delivering targeted advertisements. You can manually delete persistent cookies through your browser settings at any time.
Most cookies used on our website have expiration dates ranging from 30 days to 2 years. Session-based cookies expire when you close your browser, while analytics and marketing cookies typically persist for longer periods to track patterns and campaign effectiveness. You can view the expiration dates of cookies stored on your device through your browser's cookie management settings.
Your Cookie Preferences and Control
You have the right to control which cookies are stored on your device. Most modern browsers provide tools to manage cookies, and you can adjust your preferences at any time. Here are your options:
Browser Cookie Settings
Most web browsers allow you to control cookies through their settings. You can configure your browser to accept all cookies, reject all cookies, or notify you before a cookie is stored. You can also delete cookies that are already stored on your device. Instructions for managing cookies are available in the help section of your browser. Common browsers include Chrome, Firefox, Safari, Edge, and Internet Explorer.
Disabling Non-Essential Cookies
When you first visit our website, you will be presented with a cookie consent banner. You can use this banner to accept or reject non-essential cookies while allowing essential cookies to function. Your preferences are saved, and you can change them at any time by accessing the cookie settings in your browser or contacting us.
Opt-Out of Targeted Advertising
You can opt out of interest-based advertising by visiting the Digital Advertising Alliance website or the Network Advertising Initiative. These platforms allow you to manage your advertising preferences across multiple networks. Additionally, many social media platforms and search engines provide their own advertising preference centers.
Do Not Track Signals
Some browsers include a "Do Not Track" feature that sends a signal to websites requesting that your browsing activity not be tracked. While we respect this preference, we cannot guarantee that all third-party services will honor Do Not Track requests, as there is no universal standard for responding to these signals.
Please note that disabling certain cookies may affect the functionality of our website. For example, disabling essential cookies may prevent you from logging into your account or using the shopping cart. Non-essential cookies can typically be disabled without significantly impacting your ability to use the website, although you may not receive personalized content or targeted advertisements.
Third-Party Services and Cookies
Our website integrates with various third-party services that may set their own cookies. While we work only with trusted partners, we do not control how these services use cookies or your data. We encourage you to review the privacy policies of these third-party services to understand their data practices.
Common Third-Party Services:
- • Google Analytics: We use Google Analytics to track website traffic, user behavior, and conversion metrics. Google sets cookies to collect this information. You can opt out of Google Analytics by installing the Google Analytics opt-out browser extension.
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Each third-party service has its own privacy policy and cookie practices. We recommend reviewing these policies directly on their websites to understand how they collect, use, and protect your information.
Data Protection and Privacy
We take your privacy seriously and implement appropriate security measures to protect the information collected through cookies. All data collected is handled in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
Security Measures
We use secure protocols (HTTPS) to encrypt data transmitted between your browser and our servers. Cookies containing sensitive information are marked as "secure" and "HttpOnly" to prevent unauthorized access. We regularly review our security practices and update them to address emerging threats.
Data Retention
We retain cookie data only for as long as necessary to fulfill the purposes for which it was collected. Analytics data is typically retained for 26 months, while marketing cookies may persist for up to 2 years. You can request deletion of your data at any time by contacting us.
Your Rights
Depending on your location, you may have rights regarding your personal data, including the right to access, correct, delete, or port your data. You also have the right to withdraw consent for cookies at any time. For more information about your rights, please review our Privacy Policy.
Updates to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in our cookie practices, technology advancements, legal requirements, or other factors. When we make material changes, we will notify you by updating the date at the top of this policy and, in some cases, by providing additional notice (such as a prominent notification on our website or via email).
Your continued use of the website following any updates to this Cookie Policy constitutes your acceptance of the updated policy. We encourage you to review this policy regularly to stay informed about how we use cookies and protect your privacy.
Last Updated: January 2024
Contact Us
If you have questions about this Cookie Policy, concerns about our cookie practices, or wish to exercise your rights regarding cookies and personal data, please contact us using the information below. We are committed to addressing your concerns and providing transparent information about how we use cookies.
Nuviora - Tech Innovations LLC
Address
350 5th Avenue, New York, NY 10118, USA
Phone
Business Hours
Monday - Friday: 9:00 AM - 6:00 PM
Saturday: 10:00 AM - 4:00 PM
You can also reach us through our Contact Page, where you can submit a message directly. We typically respond to inquiries within 2-3 business days.
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